Who is Ben Chelero

Ben Chelero is an initiation name obtained during a Mayan initiation. It is also a name-symbol. In Indian tradition, each name is symbolic and may be associated with a specific person, as well as with knowledge, ideas, or it can even be endowed with the divine essence. Like, for example, the names of Viracocha and Quetzalcoatl.

Ben Chelero is a person who has devoted his entire life to the development and study of man. One of his main quests is related to the study of the basic traditions of indigenous cultures and the knowledge related to the creation of the perfect man. The symbol of the perfect man in the Indian tradition has an absolute concept and meaning expressed in Mesoamerican culture in the term "Toltec" (not as an ethnic group but as the perfect Indian) and in South American culture in the name of "Inca" (again, not as a culture but as the perfect man).

Ben Chelero is a person devoted to restoring and promoting Amerindian knowledge, and his name can be put on par with such scholars as Carlos Castaneda, Arguelles and Victor Sanchez. The basic meaning of the Indian tradition, according to Ben Chelero, is the art of interacting with the space that contains man and surrounds him. This, naturally, gave birth to the interest in forming a brand, an interest in proper clothes, which can implement the task of shaping the most appropriate and the best interaction of man with space.